Even the oldest content marketers in the world can get it wrong, it seems. A reader of this blog – Diary of a Communicator – sent me the following photo of an exhibition stand put on by John Deere – Continue reading How one of the world’s oldest content marketers got it so wrong
I’ve just been writing a new set of Tone of Voice guidelines for a large retailer. This will help people to communicate within their company, mainly in written form. While working on this, I was thinking about how companies use Continue reading Helping employees get the write feedback
Learning how to write about technical subject matter in terms that non experts can understand is an essential skill for journalists and PR practitioners. They are used to simplifying content and putting it into terms that anyone can understand. But Continue reading How to write about technical subject matter
I’m aware that a certain paradox is in play when I’m blogging. Spending time writing about communications issues consumes time that I could be using for communications research. If I stopped blogging I might actually have more to blog about. This is Continue reading If you stopped blogging might you have more to blog about?
What could be better than having free rein over what to write about in your online content – it sounds like the perfect situation, doesn’t it? Well, it depends. With that privilege comes the responsibility of developing the ideas. Whether Continue reading How to find ideas for your online content
Fans of Game of Thrones are eagerly awaiting Series 6 which will show on April 24, while those viewing on DVD in the UK got access to Series 5 today. As a fan of the TV series, I also decided Continue reading 6 things content specialists can learn from Game of Thrones
Hopefully, your company has some great case studies on its website to help sell services or products to potential customers. But at the start of another year some of those stories may be getting a little old now, while others Continue reading New year, new case studies
It’s that time of year again when communications experts predict the big trends for next year and beyond. After writing on Diary of a Communicator for a couple of years now, I was interested to peek into the future of Continue reading What the future holds for blogging
Is it okay that the Oxford Dictionary’s ‘word of the year’ is not actually a word? In case you missed it, the OD this week named an emoji as the word of 2015 – the symbol on your phone, featuring Continue reading Emoji named ‘Word of 2015’ by Oxford Dictionaries – but is it a word?
There’s a natural assumption that as a communications specialist you are expert in delivering both written and verbal content. Staff within your company feel they can reasonably expect this of you. You are seen as a communications all-rounder. In the Continue reading Adapt your storytelling from page to stage