Put some colour into your PR campaigns

St Neots

High street stores and garden centres alike have their shelves stacked high with colouring books which claim to help stressed-out adults relax and unwind. Linked to the continued popularity of ‘mindfulness’ there are now tens of thousands of such books, Continue reading Put some colour into your PR campaigns

How to communicate with engineers

Perkins_Engines

We know there is a shift towards online and content marketing. But if your audience are skeptical engineers, how do you most effectively attract, engage and convert them into customers? As a communications consultant I need to understand what content Continue reading How to communicate with engineers

Emoji named ‘Word of 2015’ by Oxford Dictionaries – but is it a word?

emoji

Is it okay that the Oxford Dictionary’s ‘word of the year’ is not actually a word? In case you missed it, the OD this week named an emoji as the word of 2015 – the symbol on your phone, featuring Continue reading Emoji named ‘Word of 2015’ by Oxford Dictionaries – but is it a word?

Can ‘blue’ really be the world’s favourite colour?

Top colours

There is a strong chance that if you are reading this then your favourite colour is blue. You’re probably even wearing blue right now. That’s not surprising as, according to a new YouGov survey, blue is the most popular colour Continue reading Can ‘blue’ really be the world’s favourite colour?

Use visual cues to improve user experience

F-shaped heat maps

Starting your stories with a strong introduction is a key principle drummed into newspaper reporters, with sub-editors also learning the power of headlines, images and page layout. But this isn’t just for print journalists – these same principles are now Continue reading Use visual cues to improve user experience

How to design and use slidedocs

Slidedoc

You want to convey complex information to an audience before or after a presentation. But you don’t want to send a full-length document or a PowerPoint presentation. So what do you do? Step forward Nancy Duarte and her slidedocs. Filling the gap Continue reading How to design and use slidedocs

Welcome to the anti-infographic

McDonalds (2)

Fed up with organisations spoon feeding you infographics to win your attention? Feel overwhelmed by the sheer volume of infographics in your daily activity feeds? Then you need an infographic break…. Permitting the obvious paradox, please view my ‘anti-infographic’ slideshow below for Continue reading Welcome to the anti-infographic

More propaganda please

'All for the sake of peace'

Having employees describe your internal communication channels as ‘propaganda’ is not normally considered a good thing. However, after a visit to the British Museum in London I’ve had cause to think again. You see, it’s only since the First World Continue reading More propaganda please