If your business involves winning new leads from engineering companies then this blog post is for you. Companies are missing new business opportunities by failing to engage younger engineers, according to new research. I’ve produced a summary of the research Continue reading Marketers failing to engage young engineers – here’s why
Is it okay that the Oxford Dictionary’s ‘word of the year’ is not actually a word? In case you missed it, the OD this week named an emoji as the word of 2015 – the symbol on your phone, featuring Continue reading Emoji named ‘Word of 2015’ by Oxford Dictionaries – but is it a word?
I had just watched a performance of Romeo and Juliet at my local theatre. Romeo had just killed himself and Juliet had followed suit. And there they both lay in a heap on the stage. One problem. It was an Continue reading How to create the perfect ending
Is it possible that the commonly accepted rules of good writing are in fact completely wrong? Authors of a new report have revealed that certain poor writing habits, such as failing to keep copy short, compact and simple, actually improve Continue reading Study of 1 million pieces of content turns rules of writing on its head
McKinsey management consultants have just published survey findings which reveal how companies can make greater use of social tools to transform their business. I have made a 60 second summary below, and a more in-depth version follows. 60 second summary 1. Continue reading McKinsey consultants reveal how companies can transform business with social tools
When you need some digital communications work done who do you call? Do you turn to a PR agency, social media agency or content agency? It could be any of them and that’s not surprising as they all appear to Continue reading Which agencies now ‘own’ digital communications?