Marketers failing to engage young engineers – here’s why

young-engineers

If your business involves winning new leads from engineering companies then this blog post is for you. Companies are missing new business opportunities by failing to engage younger engineers, according to new research. I’ve produced a summary of the research Continue reading Marketers failing to engage young engineers – here’s why

Emoji named ‘Word of 2015’ by Oxford Dictionaries – but is it a word?

emoji

Is it okay that the Oxford Dictionary’s ‘word of the year’ is not actually a word? In case you missed it, the OD this week named an emoji as the word of 2015 – the symbol on your phone, featuring Continue reading Emoji named ‘Word of 2015’ by Oxford Dictionaries – but is it a word?

How to create the perfect ending

The End

I had just watched a performance of Romeo and Juliet at my local theatre. Romeo had just killed himself and Juliet had followed suit. And there they both lay in a heap on the stage. One problem. It was an Continue reading How to create the perfect ending

Study of 1 million pieces of content turns rules of writing on its head

Wrong_way_sign

Is it possible that the commonly accepted rules of good writing are in fact completely wrong? Authors of a new report have revealed that certain poor writing habits, such as failing to keep copy short, compact and simple, actually improve Continue reading Study of 1 million pieces of content turns rules of writing on its head

Be more like Phil Spencer to communicate useful advice

Phil Spencer

Property guru Phil Spencer permanently dominates my TV screen – I just can’t seem to escape him. ‘Location’ was already shown wall-to-wall, and with the addition of ‘Phil Spencer: Secret Agent’, there’s no avoiding him. But despite there being so Continue reading Be more like Phil Spencer to communicate useful advice

McKinsey consultants reveal how companies can transform business with social tools

Social1

McKinsey management consultants have just published survey findings which reveal how companies can make greater use of social tools to transform their business. I have made a 60 second summary below, and a more in-depth version follows. 60 second summary 1. Continue reading McKinsey consultants reveal how companies can transform business with social tools

Which agencies now ‘own’ digital communications?

Digital communications

When you need some digital communications work done who do you call? Do you turn to a PR agency, social media agency or content agency? It could be any of them and that’s not surprising as they all appear to Continue reading Which agencies now ‘own’ digital communications?