Getting your experts to speak at industry events is a tried and tested way of helping to increase the profile and reputation of your company. As an expert it’s assumed that you know your stuff. If you are suitably motivated, Continue reading Experts speaking at industry events – is knowledge and motivation enough?
A few years back I was in a team meeting when a new communications colleague introduced himself. He said he’d worked for a US president on a big campaign and that he’d answered directly to the Queen of England as Continue reading How to be an authority on any subject