Marketers failing to engage young engineers – here’s why

young-engineers

If your business involves winning new leads from engineering companies then this blog post is for you. Companies are missing new business opportunities by failing to engage younger engineers, according to new research. I’ve produced a summary of the research Continue reading Marketers failing to engage young engineers – here’s why

Why late night work emails are killing productivity

Work email at night

You’re at home and it’s late evening. A work email has arrived from your boss. It must be important if they’re emailing at this time of day, right? You read it and feel compelled to respond. The chances are that Continue reading Why late night work emails are killing productivity

Email newsletters are making a comeback

Newsletters

Email newsletters are making a comeback, according to a recent article from Wired Magazine. I have no way of validating the claim, but I was inclined to agree with the author’s rationale for why this might be so. Summarising the Continue reading Email newsletters are making a comeback

Could axing your email improve your communication and effectiveness?

Email

I came across an interesting piece in the London Evening Standard earlier this week about people who are closing their email accounts in a bid to communicate more effectively and be more productive. You might ask how anyone could terminate Continue reading Could axing your email improve your communication and effectiveness?