Marketers failing to engage young engineers – here’s why

young-engineers

If your business involves winning new leads from engineering companies then this blog post is for you. Companies are missing new business opportunities by failing to engage younger engineers, according to new research. I’ve produced a summary of the research Continue reading Marketers failing to engage young engineers – here’s why

How to communicate with engineers

Perkins_Engines

We know there is a shift towards online and content marketing. But if your audience are skeptical engineers, how do you most effectively attract, engage and convert them into customers? As a communications consultant I need to understand what content Continue reading How to communicate with engineers

10 reasons to blog – even if no-one reads it

Blogging

The benefits of blogging are well known. But what if you blog and no one reads it – is it still worth doing? If this happens in the long term then you’ve certainly got a problem. At the start, however, Continue reading 10 reasons to blog – even if no-one reads it

New year, new case studies

Case study

Hopefully, your company has some great case studies on its website to help sell services or products to potential customers. But at the start of another year some of those stories may be getting a little old now, while others Continue reading New year, new case studies

Study of 1 million pieces of content turns rules of writing on its head

Wrong_way_sign

Is it possible that the commonly accepted rules of good writing are in fact completely wrong? Authors of a new report have revealed that certain poor writing habits, such as failing to keep copy short, compact and simple, actually improve Continue reading Study of 1 million pieces of content turns rules of writing on its head

McKinsey consultants reveal how companies can transform business with social tools

Social1

McKinsey management consultants have just published survey findings which reveal how companies can make greater use of social tools to transform their business. I have made a 60 second summary below, and a more in-depth version follows. 60 second summary 1. Continue reading McKinsey consultants reveal how companies can transform business with social tools

Use visual cues to improve user experience

F-shaped heat maps

Starting your stories with a strong introduction is a key principle drummed into newspaper reporters, with sub-editors also learning the power of headlines, images and page layout. But this isn’t just for print journalists – these same principles are now Continue reading Use visual cues to improve user experience

Which agencies now ‘own’ digital communications?

Digital communications

When you need some digital communications work done who do you call? Do you turn to a PR agency, social media agency or content agency? It could be any of them and that’s not surprising as they all appear to Continue reading Which agencies now ‘own’ digital communications?