Why context is everything for leadership communication

Emergency exit

Before a leader is interviewed on camera it’s always wise to have a look at what is physically going on behind them, to ensure that it is does not conflict with the message they wish to convey. For example, a Continue reading Why context is everything for leadership communication

Psychological benefits of ‘confessing all’ revealed – but what implications for PR?

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You don’t have to be a politician to know that public confession of your wrongdoing can be a powerful way to manage your reputation during a crisis. Public confession is a well-worn tactic in public relations crisis management and any number of Continue reading Psychological benefits of ‘confessing all’ revealed – but what implications for PR?