Ditch the dinglish from your international content

Scrabble letters

I was asked by an international client to review a website and remove all Dinglish. I thought I had misheard at first, so I investigated what Dinglish could mean. Well, the Oxford English Dictionary had no record of it. I searched online and was equally Continue reading Ditch the dinglish from your international content

How to create the perfect ending

The End

I had just watched a performance of Romeo and Juliet at my local theatre. Romeo had just killed himself and Juliet had followed suit. And there they both lay in a heap on the stage. One problem. It was an Continue reading How to create the perfect ending

Study of 1 million pieces of content turns rules of writing on its head

Wrong_way_sign

Is it possible that the commonly accepted rules of good writing are in fact completely wrong? Authors of a new report have revealed that certain poor writing habits, such as failing to keep copy short, compact and simple, actually improve Continue reading Study of 1 million pieces of content turns rules of writing on its head

Why losing your copy after your PC crashes is no bad thing

Head in hands

Your jaw drops, eyes widen and you stare at the blank computer screen in disbelief. You bury your face in your hands. The PC has crashed and the article you just spent all day writing has gone. It’s disappeared for good. And Continue reading Why losing your copy after your PC crashes is no bad thing

Eight tips for using ‘personal-revelation’ in your communications

Personal revelation

There’s always a danger during the festive period of drinking too much and being just a bit over-familiar with workmates or managers. Alcohol is like a truth serum which can lead to us sharing personal insights with colleagues which we wouldn’t normally think Continue reading Eight tips for using ‘personal-revelation’ in your communications

How a positive outlook helps you create quality blog content

Positive outlook

Developing blog content is not always about process – it’s also about having a positive outlook. I read a blog post recently about how bloggers can prevent their ‘content well from running dry’. The tips were not bad but I Continue reading How a positive outlook helps you create quality blog content

Creative communication on the high street

Bags

During the pre-Christmas retail frenzy companies think of new and innovative ways of reaching potential customers. And retailers have a wide range of communication tactics to deploy to convince shoppers that their products are the ones you must buy. While Continue reading Creative communication on the high street

Only the smartest people make typos

Typos

You check your written content repeatedly before publishing but typos always seem to find their way into your final draft – why is this? Strange as it seems, it’s possibly because you’re too clever. According to recent research from the Continue reading Only the smartest people make typos