How one of the world’s oldest content marketers got it so wrong

john-deere

Even the oldest content marketers in the world can get it wrong, it seems. A reader of this blog – Diary of a Communicator – sent me the following photo of an exhibition stand put on by John Deere – Continue reading How one of the world’s oldest content marketers got it so wrong

How to write about technical subject matter

Butterfly

Learning how to write about technical subject matter in terms that non experts can understand is an essential skill for journalists and PR practitioners. They are used to simplifying content and putting it into terms that anyone can understand. But Continue reading How to write about technical subject matter

If you stopped blogging might you have more to blog about?

Laptop-notebook-working-outside

I’m aware that a certain paradox is in play when I’m blogging. Spending time writing about communications issues consumes time that I could be using for communications research. If I stopped blogging I might actually have more to blog about. This is Continue reading If you stopped blogging might you have more to blog about?

How to find ideas for your online content

Ideas for blogs

What could be better than having free rein over what to write about in your online content – it sounds like the perfect situation, doesn’t it? Well, it depends. With that privilege comes the responsibility of developing the ideas. Whether Continue reading How to find ideas for your online content

How to communicate with engineers

Perkins_Engines

We know there is a shift towards online and content marketing. But if your audience are skeptical engineers, how do you most effectively attract, engage and convert them into customers? As a communications consultant I need to understand what content Continue reading How to communicate with engineers

6 things content specialists can learn from Game of Thrones 

Game of Thrones

Fans of Game of Thrones are eagerly awaiting Series 6 which will show on April 24, while those viewing on DVD in the UK got access to Series 5 today. As a fan of the TV series, I also decided Continue reading 6 things content specialists can learn from Game of Thrones 

How to halve the time it takes to develop content

Time

Communicators spend a lot of time developing new content for marketing purposes. But I for one would like nothing better than to find a few ways to save my precious resource. It would be great if you could halve the Continue reading How to halve the time it takes to develop content

New year, new case studies

Case study

Hopefully, your company has some great case studies on its website to help sell services or products to potential customers. But at the start of another year some of those stories may be getting a little old now, while others Continue reading New year, new case studies

What the future holds for blogging

Blogging

It’s that time of year again when communications experts predict the big trends for next year and beyond. After writing on Diary of a Communicator for a couple of years now, I was interested to peek into the future of Continue reading What the future holds for blogging

Adapt your storytelling from page to stage

metz-86226_1280

There’s a natural assumption that as a communications specialist you are expert in delivering both written and verbal content. Staff within your company feel they can reasonably expect this of you. You are seen as a communications all-rounder. In the Continue reading Adapt your storytelling from page to stage