Having worked for organisations of all types and sizes over the years, I’ve come across various strange practices when it comes to communications planning. I’ve seen a range of companies focus on what they see as ‘quick wins’ in order Continue reading Why you should never develop a website without a communications plan
To coincide with the 200th anniversary of the Battle of Waterloo this week, I’ve taken a very brief look at what role communications may have played in the success of the Duke of Wellington’s campaigns. Target audience Three of the Continue reading Wellington, the Battle of Waterloo and the role of communications
Communications is often one of the last items on the agenda when it comes to project meetings. This may be because in many people’s minds communication is the thing you do after you’ve done everything else. Last place on the Continue reading How to move communications up the meeting agenda
I’ve been doing a lot of communications planning recently and it got me thinking about how the whole process works – or is supposed to work. Communications strategy is usually presented as a linear process. You start by conducting research, Continue reading Reverse communications – why it pays to put tactics before strategy
How do you go about developing and gaining buy-in for development of your content strategy? I recently came across an article from Zazzle Media which provides a useful summary on exactly how to do this. There’s nothing new in this, Continue reading Need ideas for your content strategy?
Stop and think. You slave away to create great content. And work your socks off to promote it. You do a pretty good job of it too. But what is your campaign strategy? Do you start with a big bang Continue reading Use ‘burst’ and ‘drip’ marketing to promote your content
Huckleberry Finn and his friend Tom Sawyer are discussing how to free Jim who is held captive – chained up in an outside cabin. Tom’s plan is amazingly complicated: make a rope ladder out of bed sheets and smuggle it Continue reading The best communications plan is often the simplest