Marketers failing to engage young engineers – here’s why

young-engineers

If your business involves winning new leads from engineering companies then this blog post is for you. Companies are missing new business opportunities by failing to engage younger engineers, according to new research. I’ve produced a summary of the research Continue reading Marketers failing to engage young engineers – here’s why

Why you should never develop a website without a communications plan

websites

Having worked for organisations of all types and sizes over the years, I’ve come across various strange practices when it comes to communications planning. I’ve seen a range of companies focus on what they see as ‘quick wins’ in order Continue reading Why you should never develop a website without a communications plan

Tell it straight to maintain channel credibility

Clouds

It’s that time of the year again in the UK when we begin to experience a bit of good weather. But grab it while you can because even before I finish writing this temperatures may have plummeted again. If you Continue reading Tell it straight to maintain channel credibility

Never take your ‘communications expert’ status for granted

social-371650_1280

When you work in communications you must be prepared to explain, and sometimes defend, the very basics of your discipline. No matter how much experience you have, you can never assume that internal clients will heed your advice, just because Continue reading Never take your ‘communications expert’ status for granted

Wellington, the Battle of Waterloo and the role of communications

Waterloo

To coincide with the 200th anniversary of the Battle of Waterloo this week, I’ve taken a very brief look at what role communications may have played in the success of the Duke of Wellington’s campaigns. Target audience Three of the Continue reading Wellington, the Battle of Waterloo and the role of communications

Reverse communications – why it pays to put tactics before strategy

Strategy

I’ve been doing a lot of communications planning recently and it got me thinking about how the whole process works – or is supposed to work. Communications strategy is usually presented as a linear process. You start by conducting research, Continue reading Reverse communications – why it pays to put tactics before strategy

20 reasons to use print media over digital

Newspapers

As digital and social media continue to dominate the world of communications and print media becomes a distant memory there is an interesting paradox taking place. With companies and organisations spending less time and money on print media, print is Continue reading 20 reasons to use print media over digital