How to communicate with engineers

Perkins_Engines

We know there is a shift towards online and content marketing. But if your audience are skeptical engineers, how do you most effectively attract, engage and convert them into customers? As a communications consultant I need to understand what content Continue reading How to communicate with engineers

What are the key challenges for B2B communications?

B2B Communications

As a senior communications consultant I spend a lot of my time helping companies improve how they communicate with other businesses. Like everyone else, it’s not often that I’m able to find the time to stand back and really appreciate Continue reading What are the key challenges for B2B communications?