How to write about technical subject matter

Butterfly

Learning how to write about technical subject matter in terms that non experts can understand is an essential skill for journalists and PR practitioners. They are used to simplifying content and putting it into terms that anyone can understand. But Continue reading How to write about technical subject matter

Making the case for Business-to-Individual (B2i) communications

You're all individuals

One of my favourite bits in Monty Python’s Life of Brian is when a crowd gathers to follow Brian, believing him to be the messiah. But he tries to dissuade them. “You’ve got to think for yourselves! You’re all individuals!” Continue reading Making the case for Business-to-Individual (B2i) communications

What are the key challenges for B2B communications?

B2B Communications

As a senior communications consultant I spend a lot of my time helping companies improve how they communicate with other businesses. Like everyone else, it’s not often that I’m able to find the time to stand back and really appreciate Continue reading What are the key challenges for B2B communications?