Even the oldest content marketers in the world can get it wrong, it seems. A reader of this blog – Diary of a Communicator – sent me the following photo of an exhibition stand put on by John Deere – Continue reading How one of the world’s oldest content marketers got it so wrong
Having worked for organisations of all types and sizes over the years, I’ve come across various strange practices when it comes to communications planning. I’ve seen a range of companies focus on what they see as ‘quick wins’ in order Continue reading Why you should never develop a website without a communications plan
Independent cafes have been in the news this week voicing concerns about people who hog their tables and free Wi-Fi all day. As a communications consultant I make good use of coffee shops, for both meetings and work, so I Continue reading How long can you make a coffee last to get free Wi-Fi?
Some people like to do it in the dark and others prefer a mirror. Some like to do it in private while others prefer someone to watch. Yes, of course, I’m talking about the best way to rehearse before giving Continue reading Preparing for a speech – which way works best for you?
I’ve just been writing a new set of Tone of Voice guidelines for a large retailer. This will help people to communicate within their company, mainly in written form. While working on this, I was thinking about how companies use Continue reading Helping employees get the write feedback
Before a leader is interviewed on camera it’s always wise to have a look at what is physically going on behind them, to ensure that it is does not conflict with the message they wish to convey. For example, a Continue reading Why context is everything for leadership communication
Getting your experts to speak at industry events is a tried and tested way of helping to increase the profile and reputation of your company. As an expert it’s assumed that you know your stuff. If you are suitably motivated, Continue reading Experts speaking at industry events – is knowledge and motivation enough?
Learning how to write about technical subject matter in terms that non experts can understand is an essential skill for journalists and PR practitioners. They are used to simplifying content and putting it into terms that anyone can understand. But Continue reading How to write about technical subject matter
High street stores and garden centres alike have their shelves stacked high with colouring books which claim to help stressed-out adults relax and unwind. Linked to the continued popularity of ‘mindfulness’ there are now tens of thousands of such books, Continue reading Put some colour into your PR campaigns
One of my favourite bits in Monty Python’s Life of Brian is when a crowd gathers to follow Brian, believing him to be the messiah. But he tries to dissuade them. “You’ve got to think for yourselves! You’re all individuals!” Continue reading Making the case for Business-to-Individual (B2i) communications