I’ve just been writing a new set of Tone of Voice guidelines for a large retailer. This will help people to communicate within their company, mainly in written form. While working on this, I was thinking about how companies use Continue reading Helping employees get the write feedback
Getting your experts to speak at industry events is a tried and tested way of helping to increase the profile and reputation of your company. As an expert it’s assumed that you know your stuff. If you are suitably motivated, Continue reading Experts speaking at industry events – is knowledge and motivation enough?
Learning how to write about technical subject matter in terms that non experts can understand is an essential skill for journalists and PR practitioners. They are used to simplifying content and putting it into terms that anyone can understand. But Continue reading How to write about technical subject matter
Is it okay that the Oxford Dictionary’s ‘word of the year’ is not actually a word? In case you missed it, the OD this week named an emoji as the word of 2015 – the symbol on your phone, featuring Continue reading Emoji named ‘Word of 2015’ by Oxford Dictionaries – but is it a word?
You check your written content repeatedly before publishing but typos always seem to find their way into your final draft – why is this? Strange as it seems, it’s possibly because you’re too clever. According to recent research from the Continue reading Only the smartest people make typos
Communications clichés used in TV commercials are sending me to sleep. To stay awake, I’ve been counting off the hackneyed phrases. And top of my whinge list is the word “technology”. It’s now used to describe the features of just Continue reading Why TV advertisers must ditch ‘technology’ cliches
Do you know how to craft ‘compelling copy’? The phrase ‘compelling copy’ is everywhere now and the biggest users of it seem to be the communications community. It’s so prolific that it’s become a subject of self-mockery among communicators. One cartoon Continue reading Why ‘compelling copy’ is no longer compelling
“At the touch of love, everyone becomes a poet.” [Plato] … But not necessarily a good communicator. The language of love is more difficult than it seems. And it requires plenty of practice to get it right too. Not that kind Continue reading The language of love…
I was in a café in a garden centre in Sussex recently when I ordered a coffee which was advertised as ‘medium’. This suited me as ‘medium’ was the middle of three options and the name suggested it was neither Continue reading The art of rhetoric and ordering coffee