The benefits of blogging are well known. But what if you blog and no one reads it – is it still worth doing?
If this happens in the long term then you’ve certainly got a problem. At the start, however, this is par for the course, at least for a while.
As it can take a good couple of years to build a solid base of material and reader interest, it’s easy for an independent blogger to feel dispirited and give up prematurely.
So for any solo bloggers out there in need of some inspiration or motivation, here are ten very good reasons to keep blogging, even if no-one reads it… yet.
> The act of writing helps to shape and crystallise your own thoughts and opinions.
> The research you do in order to write informed copy helps you to stay on top of trends.
> It’s hugely motivational. Whatever the goal is that your blogging helps to support, you are taking action towards achieving that goal. This produces change which tends to beget results.
> It is something that you have complete control over which is rarely the case in paid employment. It therefore becomes an enjoyable activity.
> Knowing that people will eventually read your blog (even if they are not currently) forces you to aim for a certain level of quality.
> Getting into a regular rhythm of blogging is like making a contract. It’s as if you’ve made a public declaration of your intent. And you’re more likely to stay the course if you’ve publicly committed yourself.
> It helps to consolidate your own knowledge and skills. The best way to internalise knowledge is to teach others how to do it. Writing explainer posts can help with this.
> You are creating content that can later be used in your own speeches, presentations, workshops and marketing literature.
> Whether you are an experienced writer, or looking to develop you writing ability, blogging allows you to experiment with different styles.
> You can build your own blog or website to host your posts – these are useful digital skills. I know several people that got their start in communications this way.
Of course, all of this is really a self-fulfilling prophecy. By investing the time and resource into achieving these blogging benefits, your blog is more likely to become successful. And the days of blogging to a non-existent audience will have become a distant memory. Hopefully.