There is so little time in the day to get all your tasks done, to keep your clients happy and to keep your communications job on track.
Even as you read this blog, the seconds slip away and your time dwindles. You are worse off now than 10 seconds ago, just before you started reading.
Or are you? Consider this story of mine.
I was sat in a class when a teacher held up a huge glass jar. The jar was filled with large stones. ‘How full is this jar?’ he said.
It was full to the brim and one of my classmates said so.
The teacher poured a cup of smaller stones into the jar. The smaller stones slid into the small spaces between the larger stones, filling the whole jar.
‘How full is this jar?’ he said again.
It was solid full. Another classmate said as such.
The teacher took a cup of fine sand and poured it into the jar. The sand slipped between the spaces, between the small stones, filling the jar.
The teacher asked again, ‘How full is this jar?’
It was full, I said.
He took a large glass of water and tipped the whole lot into the jar. Fair enough. I took the lesson.
When you feel that you don’t have enough time, space or motivation at work to get your communications job done, try looking at things from a different perspective.
That’s what I did in order to get this blog post written. Given the amount of work and other commitments I had on, the task of blogging seemed impossible. If I hadn’t switched perspective, I would have given up.
Congratulations if you stayed with me beyond the third paragraph.