CVs for communications professionals – room for improvement?

Job applicationsEvery marketing and communications professional worth their salt knows the importance of measurement and evaluation.

So why is that so many job applicants for communications roles leave that knowledge at the door when it comes to writing their CVs?

I say this as someone who has sifted countless CVs only to find a ‘shopping list’ of what candidates have done in previous jobs, but without a mention of what the result or impact was.

For any job applicant, the CV has got to be one of the most important documents communications specialists will ever write. And in communications, the bar is higher as you expect communicators to possess higher than average presentation skills.

Why do people do this? It can’t surely increase their chances of success. Or can it?

Perhaps it is a numbers game. I imagine people furiously sending hundreds of CVs to employers without reading the job descriptions, working on the assumption that more applications equals higher probability of success.

Well, that is one job hunting approach. But not one I would recommend, particularly as this business is all about understanding your customers and tailoring your content to match. It is not exactly demonstrating by example.

There’s no excuse that I can see. You can always quantify and qualify the impact of your actions, no matter what. Employers don’t hire you based on the responsibilities of your previous job, but based on what you achieved and the difference it made.

I’m not one to rant but it had to be said. Job applicants and recruiters will both be better off when communicators’ CVs become as well crafted and tailored, as the marketing materials they produce for their employers.  

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