How to create the perfect ending

The EndI had just watched a performance of Romeo and Juliet at my local theatre.

Romeo had just killed himself and Juliet had followed suit. And there they both lay in a heap on the stage.

One problem. It was an amphitheatre so there were no curtains to come down to signify the play had ended.

To maintain the illusion of death and finality, Romeo and Juliet remained slumped on the stage. Waiting patiently for the audience to file out.

But they didn’t. Well, not quickly anyway. Instead, they came in closer to gawk at the tragic lovers. And then one-by-one the tragic audience came to the stage to snap selfies.

I don’t know how long the two actors played possum, without so much as a scratch or a sniff, as inevitably I had to leave. But I was impressed. What professionalism and dedication these thespians had demonstrated towards achieving the perfect end.

Communications advice so often focuses on making a good start; how to hook and reel people in with strong headlines and snappy introductions. Or how to open a speech or presentation with a clever question or joke.

But let’s not overlook the not-so-humble ending. A good ending creates impact, makes your message memorable and spurs your audience to action.

The end of a great piece of content, written or spoken, takes some thinking out. It’s not easy, but copy writing and speech craft skills are honed with practice.

So take action. Consider the content you are working on now and make at least one small change to the ending. To get you going, read one or more of the articles below for inspiration.

Endings for speeches

Endings for blog posts

Endings for press releases

Tell me, how did this work out for you?

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