Harley Street therapist Richard Reid knows the answer.
Interviewed in The Times yesterday, he says Boris Johnson and Tony Blair have it, and it’s not a problem if you don’t have it as you can learn it.
If you haven’t read the double page feature, here is my quick summary of the practical tips which were threaded into the article.
– Charismatic people use body language and vocal techniques, humour and empathy to get what they want
– Give a generous smile and hold eye contact – “It’s a good technique, used sparingly”
– Use active listening – find out what people really think and feel and “use their hopes and fears to influence what it is you want to happen”
– If you are setting out a vision of what you want, picture it as a physical thing In the near distance and look and gesture towards it
– If you are at odds with someone, angle your body slightly, and gesture to the problem as if it’s an object slightly to the side of you both
– Cut out ums, errs, you knows, stuttering and meandering – it’s like apologising in advance
– Charisma is not about performance but about using the skills you have – humour is a great tool but “only if it’s part of who you already are”
And if you want to find out more, the doctor charges £125 per hour for one-to-one sessions: www.pinnacletherapy.co.uk