Hold on to your communications assets

Old booksI just read about a woman from California who unwittingly gave away a 1970s Apple computer worth $200,000. She cleared out the garage, and passed it to a recycling company without realising its true value.

That’s a shame for her. But it got me thinking about all those times as a communications specialist when I came close to giving away assets which later on would prove to be invaluable in my working communications life.

As a general rule, I hang on to my communications text books. I know books are old-school nowadays, but even after years of studying for various qualifications, I’ve avoided the temptation to flog them on ebay. I can’t tell you how many times an obscure communications model, theory or framework has come in useful.

Then there’s the tips, tools and templates I’ve developed in a series of communications roles. It’s always a good idea to hold on to those. Organisations may differ but the communications issues can often be very similar. It can save you a lot of time at a later date, and you never know when you might need them again.

And then there are all the contacts I’ve amassed – both within and outside the organisation. It’s possible that you connected with some of those people on LinkedIn. But maybe not all of them, and there’s nothing more annoying than needing some quick advice or information, and not having contact details to hand.

These assets are unlikely to earn you anything like the $200,000 the Californian woman could have made. However, maintaining a body of useful communications knowledge may ease the passage of your communications career, and may do your financial prospects no harm in the long run either.

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