CIPR State of the Profession Report 2015: Out NOW!

CIPR_2015What are the top trends and challenges facing Public Relations in 2015? Find out in the Chartered Institute of Public Relation’s State of the Profession Report 2015, published this morning.

See my 60 second summary below for the Report’s key highlights, and the CIPR average salary checker – provided by the CIPR for diaryofacommunicator.com

60 second summary

1. Average salary for public relations professionals is £46,629

On average, consultancy professionals earn the most (£51k), followed by in-house private sector (£48k), in-house not-for-profit/NGO sector (£47k), independent practitioners (£42k) and public sector (£40k).

Check average salaries by using the CIPR interactive salary checker below:

2. PR is converging with other departments

All in-house PR professionals are now working more closely together with all other departments within their organisations eg. Human Resources, Marketing, compared to two years ago.

3. Traditional PR skills are more in demand than digital/technical skills

Traditional PR skills such as written communication and interpersonal skills are prized more highly when hiring junior and senior candidates, than technical PR skills, such as SEO, HTML and coding.

4. Recruitment trends are worsening the generational digital skills gap

Digital and social skills don’t feature in the top five competencies for hiring senior candidates. But for junior roles these skills are third most in demand.

5. Professional standards are a “work in progress”

While 96% of PR practitioners say professionalism is important, 55% believe ‘satisfying clients/employers’ defines professional standards. 79% of PR professionals say ‘experience in a PR role ‘ is a professional’s most valuable asset.

6. Dangerously high levels of workplace stress

Senior managers in PR are more commonly than not, suffering dangerously high levels of workplace stress. 51% of senior managers in PR identify as being “extremely stressed” or “very stressed” in their roles.

7. A pay inequality gap of £8,483 exists in favour of men

CIPR says this figure cannot be explained by any other factor such as length of service, seniority, parenthood, or a higher prevalence of part-time work among women. Gender is cited as a bigger influence than education, sector, graduate status or full/part-time status.

8. Future challenges

PR practitioners’ foremost concern is ‘changing social and digital landscape’ (22%), followed by the challenge of the ‘expanding skill set required of professionals’ (13%), the ‘impact of 24/7 newsrooms’ and “always on” culture’ (12%), and ‘convergence and competition from other industries’ (12%).

For more details click on either of the following:

CIPR State of the Profession – full report

CIPR State of the Profession – commentary and analysis

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