With companies and organisations spending less time and money on print media, print is actually becoming a novelty in marketing terms. It has the appearance of being something new and different because it’s the very thing that everyone else is NOT doing.
So if you want to stand out and make an impact, then arguably, print media is the channel to use.
And just in case you have forgotten just how good print media really is, here are 20 good reasons to remind you:
1. Quicker to read
It’s easier to scan and quicker to read than on-screen text.
2. More tactile
Many people like to touch, feel, and even smell, the media product.
3. Inherently portable
What is more ‘mobile’ than a magazine or newspaper?
4. Easily shareable
You can pass it on or leave it behind for others to pick up and read.
Your news is less likely to be ‘deleted’ – unlike its email counterpart.
6. Saves square eyes
It provides a welcome break from staring at your computer screen all day.
7. Physical presence
It has a tangible physical presence and is highly visible.
8. Commands attention
Print dominates your mailbox – it commands more attention than its electronic cousins.
The literal weight of a publication can suggest or reassure you that you’ve received a quality product.
Print can evoke feelings of nostalgia, in the same way vinyl records can do for music.
Hard copy publications still work even if your PC doesn’t.
A company magazine could also be used, for example, as collateral for inductions or careers fairs.
13. Perceived importance
It’s easier to convince a senior leader to be interviewed for a prestigious external newspaper or magazine than for an online news source.
14. Push notification
A publication delivered to your desk demands more attention than an email reminder.
After you’ve read it, it is still there, to be read again and again and…
16. Good ‘pull’ communication
While you scan it for desirable content, your attention is caught by other items you otherwise would not have noticed.
Useful as a means to plug other channels, including online (and for online channels to plug print).
It’s easy to mark up, circle, cut out, point to and show others.
19. Builds relationships
People like to receive (relevant) things – regularly receiving a print publication develops a special bond with your readership.
Back to my original point, it has the appearance of being something new and different because it’s the very thing that everyone else is NOT doing.