It can be difficult to win the ear of your senior management team, and as a communicator you may need to find innovative methods to increase your personal influence.
One way is to demonstrate what communication skills you have to offer. For both internal and external communicators coaching can be a powerful transformative tool. Not just to produce change per se, but to develop the personal relationships and rapport which enable you to engage senior change agents in the first place.
I wrote an article for the Journal of Internal Communication earlier this year in which I described how communicators can coach leaders in speaking skills, to help gain the rapport and trust they require to become trusted advisors, and help good leaders become great leaders
Click here to read the full article as a PDF.