Creative communication on the high street


During the pre-Christmas retail frenzy companies think of new and innovative ways of reaching potential customers. And retailers have a wide range of communication tactics to deploy to convince shoppers that their products are the ones you must buy. While Continue reading

Professor Brian Cox and why good communication requires perspective

Brian Cox

Professor Brian Cox described this week how perceptions of our planet have shifted over time, in his new BBC series Human Universe. The physicist explained that for most of history the Earth was thought to be motionless and positioned at the centre of the Continue reading

The power of names over numbers & why WordPress wants to be known as Benny


WordPress has released an updated version of its blogging platform but instead of just giving its latest version a number (to become WordPress 4.0) they also gave it a name – Benny. This is in honour of Benny Goodman, a Continue reading

Where to find the best conversations in internal communications


The best discussions within the communications community don’t happen online or through social media but at real events. That’s why I attended the Institute of Internal Communication (IOIC) social gathering in Bloomsbury, London this week. Internal communicators from across the Continue reading