Before a leader is interviewed on camera it’s always wise to have a look at what is physically going on behind them, to ensure that it is does not conflict with the message they wish to convey. For example, a Continue reading Why context is everything for leadership communication
Getting your experts to speak at industry events is a tried and tested way of helping to increase the profile and reputation of your company. As an expert it’s assumed that you know your stuff. If you are suitably motivated, Continue reading Experts speaking at industry events – is knowledge and motivation enough?
Learning how to write about technical subject matter in terms that non experts can understand is an essential skill for journalists and PR practitioners. They are used to simplifying content and putting it into terms that anyone can understand. But Continue reading How to write about technical subject matter
High street stores and garden centres alike have their shelves stacked high with colouring books which claim to help stressed-out adults relax and unwind. Linked to the continued popularity of ‘mindfulness’ there are now tens of thousands of such books, Continue reading Put some colour into your PR campaigns
‘Behaviour change’ is one of those mysterious terms that everyone talks about in communications, but no-one ever seems quite sure how to achieve it. Communications specialists are not normally solely responsible for changing people’s behaviours, except perhaps for the odd Continue reading McKinsey Consultants 5-Step Plan to Behaviour Change
One of my favourite bits in Monty Python’s Life of Brian is when a crowd gathers to follow Brian, believing him to be the messiah. But he tries to dissuade them. “You’ve got to think for yourselves! You’re all individuals!” Continue reading Making the case for Business-to-Individual (B2i) communications
I’m aware that a certain paradox is in play when I’m blogging. Spending time writing about communications issues consumes time that I could be using for communications research. If I stopped blogging I might actually have more to blog about. This is Continue reading If you stopped blogging might you have more to blog about?
What could be better than having free rein over what to write about in your online content – it sounds like the perfect situation, doesn’t it? Well, it depends. With that privilege comes the responsibility of developing the ideas. Whether Continue reading How to find ideas for your online content
We know there is a shift towards online and content marketing. But if your audience are skeptical engineers, how do you most effectively attract, engage and convert them into customers? As a communications consultant I need to understand what content Continue reading How to communicate with engineers