How to write about technical subject matter

Butterfly

Learning how to write about technical subject matter in terms that non experts can understand is an essential skill for journalists and PR practitioners. They are used to simplifying content and putting it into terms that anyone can understand. But Continue reading How to write about technical subject matter

Put some colour into your PR campaigns

St Neots

High street stores and garden centres alike have their shelves stacked high with colouring books which claim to help stressed-out adults relax and unwind. Linked to the continued popularity of ‘mindfulness’ there are now tens of thousands of such books, Continue reading Put some colour into your PR campaigns

McKinsey Consultants 5-Step Plan to Behaviour Change

Mind

‘Behaviour change’ is one of those mysterious terms that everyone talks about in communications, but no-one ever seems quite sure how to achieve it. Communications specialists are not normally solely responsible for changing people’s behaviours, except perhaps for the odd Continue reading McKinsey Consultants 5-Step Plan to Behaviour Change

Making the case for Business-to-Individual (B2i) communications

You're all individuals

One of my favourite bits in Monty Python’s Life of Brian is when a crowd gathers to follow Brian, believing him to be the messiah. But he tries to dissuade them. “You’ve got to think for yourselves! You’re all individuals!” Continue reading Making the case for Business-to-Individual (B2i) communications

If you stopped blogging might you have more to blog about?

Laptop-notebook-working-outside

I’m aware that a certain paradox is in play when I’m blogging. Spending time writing about communications issues consumes time that I could be using for communications research. If I stopped blogging I might actually have more to blog about. This is Continue reading If you stopped blogging might you have more to blog about?

Tell it straight to maintain channel credibility

Clouds

It’s that time of the year again in the UK when we begin to experience a bit of good weather. But grab it while you can because even before I finish writing this temperatures may have plummeted again. If you Continue reading Tell it straight to maintain channel credibility

How to find ideas for your online content

Ideas for blogs

What could be better than having free rein over what to write about in your online content – it sounds like the perfect situation, doesn’t it? Well, it depends. With that privilege comes the responsibility of developing the ideas. Whether Continue reading How to find ideas for your online content

How to communicate with engineers

Perkins_Engines

We know there is a shift towards online and content marketing. But if your audience are skeptical engineers, how do you most effectively attract, engage and convert them into customers? As a communications consultant I need to understand what content Continue reading How to communicate with engineers

6 things content specialists can learn from Game of Thrones 

Game of Thrones

Fans of Game of Thrones are eagerly awaiting Series 6 which will show on April 24, while those viewing on DVD in the UK got access to Series 5 today. As a fan of the TV series, I also decided Continue reading 6 things content specialists can learn from Game of Thrones 

10 reasons to blog – even if no-one reads it

Blogging

The benefits of blogging are well known. But what if you blog and no one reads it – is it still worth doing? If this happens in the long term then you’ve certainly got a problem. At the start, however, Continue reading 10 reasons to blog – even if no-one reads it