One of my favourite bits in Monty Python’s Life of Brian is when a crowd gathers to follow Brian, believing him to be the messiah. But he tries to dissuade them. “You’ve got to think for yourselves! You’re all individuals!” Continue reading Making the case for Business-to-Individual (B2i) communications
I’m aware that a certain paradox is in play when I’m blogging. Spending time writing about communications issues consumes time that I could be using for communications research. If I stopped blogging I might actually have more to blog about. This is Continue reading If you stopped blogging might you have more to blog about?
What could be better than having free rein over what to write about in your online content – it sounds like the perfect situation, doesn’t it? Well, it depends. With that privilege comes the responsibility of developing the ideas. Whether Continue reading How to find ideas for your online content
We know there is a shift towards online and content marketing. But if your audience are skeptical engineers, how do you most effectively attract, engage and convert them into customers? As a communications consultant I need to understand what content Continue reading How to communicate with engineers
Fans of Game of Thrones are eagerly awaiting Series 6 which will show on April 24, while those viewing on DVD in the UK got access to Series 5 today. As a fan of the TV series, I also decided Continue reading 6 things content specialists can learn from Game of Thrones
The benefits of blogging are well known. But what if you blog and no one reads it – is it still worth doing? If this happens in the long term then you’ve certainly got a problem. At the start, however, Continue reading 10 reasons to blog – even if no-one reads it
As a senior communications consultant I spend a lot of my time helping companies improve how they communicate with other businesses. Like everyone else, it’s not often that I’m able to find the time to stand back and really appreciate Continue reading What are the key challenges for B2B communications?
Communicators spend a lot of time developing new content for marketing purposes. But I for one would like nothing better than to find a few ways to save my precious resource. It would be great if you could halve the Continue reading How to halve the time it takes to develop content
Hopefully, your company has some great case studies on its website to help sell services or products to potential customers. But at the start of another year some of those stories may be getting a little old now, while others Continue reading New year, new case studies