What communicators can learn from the International Space Station

Tim Peake

When Major Tim Peake boarded the International Space Station a few months back I decided to track him through the night skies with my telescope – and with the help of some useful tracking info from NASA. I later learned Continue reading What communicators can learn from the International Space Station

Why context is everything for leadership communication

Emergency exit

Before a leader is interviewed on camera it’s always wise to have a look at what is physically going on behind them, to ensure that it is does not conflict with the message they wish to convey. For example, a Continue reading Why context is everything for leadership communication

Experts speaking at industry events – is knowledge and motivation enough?

Expert_speaker

Getting your experts to speak at industry events is a tried and tested way of helping to increase the profile and reputation of your company. As an expert it’s assumed that you know your stuff. If you are suitably motivated, Continue reading Experts speaking at industry events – is knowledge and motivation enough?

How to write about technical subject matter

Butterfly

Learning how to write about technical subject matter in terms that non experts can understand is an essential skill for journalists and PR practitioners. They are used to simplifying content and putting it into terms that anyone can understand. But Continue reading How to write about technical subject matter

Put some colour into your PR campaigns

St Neots

High street stores and garden centres alike have their shelves stacked high with colouring books which claim to help stressed-out adults relax and unwind. Linked to the continued popularity of ‘mindfulness’ there are now tens of thousands of such books, Continue reading Put some colour into your PR campaigns

McKinsey Consultants 5-Step Plan to Behaviour Change

Mind

‘Behaviour change’ is one of those mysterious terms that everyone talks about in communications, but no-one ever seems quite sure how to achieve it. Communications specialists are not normally solely responsible for changing people’s behaviours, except perhaps for the odd Continue reading McKinsey Consultants 5-Step Plan to Behaviour Change

Making the case for Business-to-Individual (B2i) communications

You're all individuals

One of my favourite bits in Monty Python’s Life of Brian is when a crowd gathers to follow Brian, believing him to be the messiah. But he tries to dissuade them. “You’ve got to think for yourselves! You’re all individuals!” Continue reading Making the case for Business-to-Individual (B2i) communications

If you stopped blogging might you have more to blog about?

Laptop-notebook-working-outside

I’m aware that a certain paradox is in play when I’m blogging. Spending time writing about communications issues consumes time that I could be using for communications research. If I stopped blogging I might actually have more to blog about. This is Continue reading If you stopped blogging might you have more to blog about?

Tell it straight to maintain channel credibility

Clouds

It’s that time of the year again in the UK when we begin to experience a bit of good weather. But grab it while you can because even before I finish writing this temperatures may have plummeted again. If you Continue reading Tell it straight to maintain channel credibility

How to find ideas for your online content

Ideas for blogs

What could be better than having free rein over what to write about in your online content – it sounds like the perfect situation, doesn’t it? Well, it depends. With that privilege comes the responsibility of developing the ideas. Whether Continue reading How to find ideas for your online content