How one of the world’s oldest content marketers got it so wrong

john-deere

Even the oldest content marketers in the world can get it wrong, it seems. A reader of this blog – Diary of a Communicator – sent me the following photo of an exhibition stand put on by John Deere – Continue reading How one of the world’s oldest content marketers got it so wrong

Why you should never develop a website without a communications plan

websites

Having worked for organisations of all types and sizes over the years, I’ve come across various strange practices when it comes to communications planning. I’ve seen a range of companies focus on what they see as ‘quick wins’ in order Continue reading Why you should never develop a website without a communications plan

How long can you make a coffee last to get free Wi-Fi?

coffee

Independent cafes have been in the news this week voicing concerns about people who hog their tables and free Wi-Fi all day. As a communications consultant I make good use of coffee shops, for both meetings and work, so I Continue reading How long can you make a coffee last to get free Wi-Fi?

Preparing for a speech – which way works best for you?

abraham_lincoln

Some people like to do it in the dark and others prefer a mirror. Some like to do it in private while others prefer someone to watch. Yes, of course, I’m talking about the best way to rehearse before giving Continue reading Preparing for a speech – which way works best for you?

Helping employees get the write feedback

Typewriter

I’ve just been writing a new set of Tone of Voice guidelines for a large retailer. This will help people to communicate within their company, mainly in written form. While working on this, I was thinking about how companies use Continue reading Helping employees get the write feedback

What communicators can learn from the International Space Station

Tim Peake

When Major Tim Peake boarded the International Space Station a few months back I decided to track him through the night skies with my telescope – and with the help of some useful tracking info from NASA. I later learned Continue reading What communicators can learn from the International Space Station

Why context is everything for leadership communication

Emergency exit

Before a leader is interviewed on camera it’s always wise to have a look at what is physically going on behind them, to ensure that it is does not conflict with the message they wish to convey. For example, a Continue reading Why context is everything for leadership communication

Experts speaking at industry events – is knowledge and motivation enough?

Expert_speaker

Getting your experts to speak at industry events is a tried and tested way of helping to increase the profile and reputation of your company. As an expert it’s assumed that you know your stuff. If you are suitably motivated, Continue reading Experts speaking at industry events – is knowledge and motivation enough?

How to write about technical subject matter

Butterfly

Learning how to write about technical subject matter in terms that non experts can understand is an essential skill for journalists and PR practitioners. They are used to simplifying content and putting it into terms that anyone can understand. But Continue reading How to write about technical subject matter

Put some colour into your PR campaigns

St Neots

High street stores and garden centres alike have their shelves stacked high with colouring books which claim to help stressed-out adults relax and unwind. Linked to the continued popularity of ‘mindfulness’ there are now tens of thousands of such books, Continue reading Put some colour into your PR campaigns