How to halve the time it takes to develop content

Time

Communicators spend a lot of time developing new content for marketing purposes. But I for one would like nothing better than to find a few ways to save my precious resource. It would be great if you could halve the Continue reading How to halve the time it takes to develop content

New year, new case studies

Case study

Hopefully, your company has some great case studies on its website to help sell services or products to potential customers. But at the start of another year some of those stories may be getting a little old now, while others Continue reading New year, new case studies

What the future holds for blogging

Blogging

It’s that time of year again when communications experts predict the big trends for next year and beyond. After writing on Diary of a Communicator for a couple of years now, I was interested to peek into the future of Continue reading What the future holds for blogging

12 Xmas gift ideas for communications specialists

Christmas

Black Friday and Cyber Monday may have passed but you still have enough time to buy your fellow communications specialists a special gift for Xmas. No idea what to buy? No problem. I’ve complied a small list of presents which Continue reading 12 Xmas gift ideas for communications specialists

Emoji named ‘Word of 2015’ by Oxford Dictionaries – but is it a word?

emoji

Is it okay that the Oxford Dictionary’s ‘word of the year’ is not actually a word? In case you missed it, the OD this week named an emoji as the word of 2015 – the symbol on your phone, featuring Continue reading Emoji named ‘Word of 2015’ by Oxford Dictionaries – but is it a word?

Never take your ‘communications expert’ status for granted

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When you work in communications you must be prepared to explain, and sometimes defend, the very basics of your discipline. No matter how much experience you have, you can never assume that internal clients will heed your advice, just because Continue reading Never take your ‘communications expert’ status for granted

What communicators need to know about space

phoenix

Space has always been of interest to me. Not in the Star Trek sense, although I admit a certain penchant for Star Wars Episode V. I’m interested in the physical space used by professional speakers. In this definition, I include Continue reading What communicators need to know about space

You don’t have time to read this…

Hourglass

You don’t have time to read this blog post and I don’t have time to write it. There is so little time in the day to get all your tasks done, to keep your clients happy and to keep your Continue reading You don’t have time to read this…

8 communications tips from HR and behavioural science

Ideas

There is much that communications specialists can learn from HR colleagues. That’s why this week I’m taking my communications inspiration from the Chartered Institute of Personnel and Development (CIPD). The CIPD recently held a conference called Science of Human Behaviour at Continue reading 8 communications tips from HR and behavioural science

Adapt your storytelling from page to stage

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There’s a natural assumption that as a communications specialist you are expert in delivering both written and verbal content. Staff within your company feel they can reasonably expect this of you. You are seen as a communications all-rounder. In the Continue reading Adapt your storytelling from page to stage